Manifesto

European cuisine into every hand

What happens when you combine a crispy baguette and a chef? A crispy chef? Hardly. But you will get a culinary experience accessible to anyone willing to discover the connoisseur inside them. Not to mention that it is a fast way to disover the varied treasures of European gastronomy. We've given it a go.

Top European chefs were given a baguette and free reign. They filled their creations with the best recipes that regional cuisines of the Old Continent have to offer. Their way to prove that fast food doesn't have to be a compromise... And one of the reasons why we say that the chef is always right.

Fast food for the demanding

In today's busy world we offer a unique experience for your taste buds that won't have you waiting for ages, and you will enjoy it with all of your senses. Literally.

We are exprès gourmet. A concept of modern restaurants with stylish atmosphere. A place where the customer can expect a real treat in the form of gourmet specialities created from chef recipes. We use fresh regional ingredients in fresh crispy baguettes... and other kinds of fluffy bread.

Apart from our famous freshly made baguettes, Bageterie Boulevard is also known for its golden-baked Patatas, thick creamy soups, homemade Ice Tea, yogurt, fresh juice, and rich breakfast menu.

Seasonally, we change our Chef Menu – always inspired by a specific region, European or otherwise. That makes it easy to get a taste of something new every season, including our Balanced Calories line – if you're watching your figure.

Drop by one of our Bageterie Boulevard restaurants for a quick bite of gourmet delicacies and have a taste for yourself.

We're looking forward to serving you.

HISTORY

The history of Bageterie Boulevard is connected with the birth of the eponymous genre of journalism – boulevard in French (but you may know it as tabloid in English). Sounds farfetched? Have a look for yourself.

Paris 1940

The story goes that everything began during the Nazi occupation of Paris. Entire newspapers being were shut down all across the city . For most journalists this had meant a forced job change and a necessity to find a new means of living. Pierre Miette and Francoise Beurre, editors of JOURNAL D'HIER accepted a job in a nearby bakery called Boulangerie Boulevard, named for its positioning at the corner of two wide streets.

Ideas waiting in the (baguette) line

The nature of the journalists could not stay suppressed for long. With great interest they would listen to their customers exchanging latest news as they queued for fresh baguettes. Pierre and Francoise decided to put the news they overheard on the wrapping tissue paper they used for their baked goods.

Concise writing, hand-printing

While they were busy in the shop during the day, they would moonlight writing and printing all the juicy rumours collected from their customers earlier. They would even build a rudimentary press comprising of ink bath and letters. Those were made from old cookie cutters. Their quantity was limited but enough to put together brief articles, rumors and short anecdotes. Local people soon became fond of this simple way of news delivery, and so the baguette wrappings turned into the only news source not affected by the Nazi censorship.

First post-war tabloid

After the war, Pierre and Francoise put together their own editorial team and the first issue of their onepage newspaper comes out on January 1st, 1946. For its unusual topics focusing on local affairs, standout format, large titleheads and compact vocabulary, the paper became the cornerstone of a brand new genre, named after the very bakery where it all began: boulevard. And that's how the first tabloid came to be...